The 80s

The 80s

Marketing Plan For The Lemonade Day - 936 Words

For our lemonade day business day to be successful we all had to put in individual work to achieve our seminars overall goal of selling lemonade. Our goal was to have a visually appealing halloween themed lemonade stand. The business goal was to break even at the least and create a small sum of profit. Since we were competing against other groups at the same time and location, expectations of profit were low. The reasons for low expectations is because of the weather and time of the year. It wasn’t a hot day and the weather was very gloomy forcing us to set up the stand inside the University Centre. My role in the group was to be part of the finance and accounting team. Our teams main role in the lemonade day were distributing information of the group s products and services that they needed, researching prices of the products and service needed, and creating budgets for each group if they needed funds to complete their roles for the lemonade day to be successful. Many groups needed funds such as Marketing and Operations. Operations found the basics needs of what the group needed to make the day successful. They decided what type of lemonade we should be making and what other essentials we needed to ensure our day to run smoothly. Marketing also had other plans to make our Lemonade business stand out compared to other groups. They decided to make our group halloween themed since halloween is right around the corner. They also decided to sell other things such as saltyShow MoreRelatedLemonade Stand, Part II : On The Level Lemons1487 Words   |  6 Pages LEMONADE STAND, PART II: On the Level Lemonsâ„ ¢ Nicollette Hardwick DeVry University BUSN115 Introduction to Business and Technology Professor Hagans On the Level Lemonsâ„ ¢ LANDSCAPE We keep everything honest and straightforward at On the Level Lemons. 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They also try to do things in an innovative and different wayRead MoreThe Popularity Of Celebrity Endorsements2265 Words   |  10 Pagesthat Beyonce s content marketing calendar, which is probably written on angel wing feathers and dipped in gold, has had the Super Bowl written in it for many years. She rocks the super bowl, but she also used the highest-viewed TV event of the year to announce her tour- garnering even more awareness than she would during the Grammys or the Oscars, times when a more engaged fan base would be watching. When you have the opportunity to go big, go big like Beyonce. Lemonade is being lauded for itsRead MoreDunkin Donuts And Krispy Kreme1234 Words   |  5 Pagesthe most benefits. That is when I decided that I was to put Dunkin’ Donuts and Krispy Kreme side-by-side to see who would be the best in the modern marketing world. In order to do this, I will be discussing the four P’s to differentiate the companies and use other material that was discussed in class. 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Being personally invested in the lives of employees will help improve the overall performance of the company as well. There are many tips that I plan on implementing to ensure that the employees of Jamba Juice can get along with one another. One of the biggest ways to solve this issue is to encourage the employees to work out their differences on their own. As a manager, I should want my employeesRead MoreMarketing Strategy of Bionade Essay12314 Words   |  50 PagesI Marketing Strategy Plan 1 Company and Product 1.1 Company overview The â€Å"BIONADE GmbH† is a small German manufacturer and distributor of the organic lemonade brand â€Å"Bionade†. The family-owned-enterprise has 107 employees and is located in Ostheim, a small town in the northern Bavaria region of Germany. Sigrid Peter-Leipold is the industrial business manager, owner and executive manager of the â€Å"Privat Brauerei Peter KG Associate Partner† and the â€Å"BIONADE GmbH† and â€Å"BIONADE International

Formative Strictly Ballroom Free Essays

Texts represent certain perspectives on belonging which challenge us to understand our own world. This is evident in the film â€Å"Strictly Ballroom† directed by Baz Luhrmann. The style of the film is â€Å"Red Curtain† cinema which means conveys the ballroom dancing world is surreal and artificial. We will write a custom essay sample on Formative Strictly Ballroom or any similar topic only for you Order Now This film explores what it means to belong or not belong to a well-defined group. This is presented through the opening sequence by showing how Scott, Fran and Doug don’t belong to the group of ballroom dancers. The director grew up in the world of ballroom competitions. Luhrmann’s purpose was to be able to tell a story in his own particular way, â€Å"telling our own stories in our own way that is what the film is about for me†. The opening scenes explore aspects of not belonging and no being accepted. The ballroom dancing group demonstrates a veneer of belonging. The group itself is the same in appearance and behaviour but lacks emotional connection with other. They value tradition and authority. To belong to this world means sacrificing individual identity. A high angle shot is used to show the dancers competing in the competition, it also show the walls of the room they are dancing in. This represents their confinement to the outside world as well as their conformity because they are all dancing the same steps. We understand that when people conform to a group they become restricted and separated from the rest of the world. The close ups of Barry Fife and the judges sitting above the dancers shows that they have more power. This symbolises that they have authority within the ballroom dancing group and are the people that enforce the tradition of strict rules and regulations. From this we understand that when there is authority and power in a group there are rules to be followed that stop people from having an individual identity. The make-up of the women defines them as belonging to a certain group and symbolises their values, for example the women of the ballroom dancing wear bright and over the top coloured make-up. This represents them as being ‘fake’ due to being part of an artificial world. The idea of them all having exaggerated make-up tells us they all belong to the one group. From this we understand that to belong to certain groups you have must conform to their ways. The idea of not belonging is also conveyed in the opening sequence. This is represented through peoples’ individual choices and the exclusion of those who do not fit in. Scott Hastings is the protagonist in the film and as an individual he chooses not to belong. He chooses to dance his own steps, meaning he doesn’t conform and therefore does not belong. Scott shows rebellion in the first scenes where he challenges the authority by breaking the rules. He does this because he is looking for his own identity away from the group. The close up of Scott’s shoes when he dances show he is about to dance his own way. This demonstrates his desire for freedom and individual identity as well as his rebellion against a restrictive type of belonging. This gives us the understanding that when people wish to find their own identity they rebel and makes choices which can lead to exclusion. Scott’s costume is black pants and a white singlet which is what he wears when he dances his own steps. This indicates his difference to the group and the authenticity of his motivation as he attempts to create his own identity. Lighting affects the mood in the film and Scott is often shown in close ups with low key lighting which is more natural. In the scene where he dances in and out of the spotlight indicates his developing sense of independence from the group. Fran and Doug are two other characters who also do not belong to the ballroom dancing group. Fran is excluded because of her different attitudes to the others. Her costume is plain and simple. She wears a long T-shirt and black tights, large glasses and no make-up. This is contrasted to the other women who wear a lot of bright make-up making them look false whereas Fran appears more natural and this makes her isolated from the group. Doug first appears as a dull man on the outside of the group. However, in these scenes we find out he also dances his own steps in the secrecy of the studio. He dances in the shadow and a single spotlight and quirky music which gives mystery and difference to his dancing. We are positioned to understand that not belonging can be caused by having different attitudes and values or it can be cause voluntary by not conforming to the rules. From the film’s opening sequence we learn that sometimes to belong to a group you have to lose your individual identity. If you rebel against conformity to a group it can result in isolation. You can also be excluded from a group due to different attitudes and values. How to cite Formative Strictly Ballroom, Essay examples

Change Management Tools Industry-Free-Samples-Myassignmenthelp.com

Question: Discuss about the Total Quality Management and High Performance Work Organization. Answer: Introduction The topic of organizational change has a huge impact on the shaping up the organizations in a proper manner. The organizations have to make a proper change in its operational procedures to gain the more benefits indeed. The organizations always want to get the most benefits in their operations as they want to improve their performance all over. If they do not improve their operational procedures they will not be able be able to compete with their rivals within the industry. This is why the change management will have to be made the most important aspect in most thriving organizations indeed (Benn, Dunphy Griffiths, 2014) It has also to be mentioned that there are many tools that the organizations must tend to imply on their operational procedures. These tools will be much beneficial for the employees as well as for the managers. If the managers are not well acquainted with these change processes they will surely undergo some issues in the future indeed (Green, 2012). It has to be clarified first what the idea of organizational change actually implies. The organizational changes will have to be discussed and implemented by the managers positively. The employees and managers must have a proper communication between them so this will be helpful for the organizations as well. These organizational changes vary from one organization to another depending on the organizational cultures and structures (Alvesson, 2012). It has to be said that the change in the organizational procedures becomes almost inevitable most times since the older procedures cannot cope up with the recent changes in the industry. The competition becomes so high that the organizations need to bring in some new management skills to improve their profits. This is completely a systematic approach indeed. The effective change management will have to be implemented in the organizations by using several tools. The technical involvement is also very important in this context as well (Hayes, 2014). The focus for the organizational change will be on the organizational change tools. The selected tools for this essay are Total Quality Management and High Performance Work Organization (Oakland, 2014). These tools are very important for the improvement of the organizations. The total quality management is the management approach that puts the entire focus on the customer satisfaction. The products and services should be improved by the use of the TQM (Sallis, 2014). High Performance Work Organization tool focuses on the total development of the organization. The managers have to prepare a proper planning by keeping the latest trends in the industry. This will improve the perfection of the organization (Benn, Dunphy Griffiths, 2014). Thesis statement: This essay is set to determine the fact that total Quality Management and High Performance Work Organization are both useful for the manufacturing industry. However, the Total Quality Management will be the useful tool for change in the service industry. Tools for manufacturing industry This part of the essay will focus on the change management tools for the manufacturing industry. The tool identified for this section is the High Performance Work Organization (Lieder Rashid, 2016). The recent studies have found that the high performance work organization tool can be used in the manufacturing industry to improve the practices in those organizations. One of the most important things in this context is the organizational culture (Alvesson Sveningsson, 2015). This makes a huge impact on the achievement of the organizational goals. This tool focuses on the involvement of the employees in a larger way. Features of the HPWO The High performance work organization tool helps the organizations in the manufacturing organizations to assess the difficulties in different areas and solve them instantly (Katzenbach Smith, 2015). The organizations should always use all the organizational resources to improve the work performance of the organizations (Katzenbach Smith, 2015). The management style that is followed in this high performance work organizations are democratic or participative. The employees can make the important decisions as well. Shortcomings of HPWO The workers in these HPWO firms will not be able to shift to other industries because the career paths are limited. The organizations focus mainly on the decision making of the employees so many management divisions are omitted from the organizational structure. The teams look to concentrate on the autonomous procedures so they do not have to seek opinion from seniors (Katzenbach Smith, 2015). Advantages of HPWO The employee attitudes are always right from every aspect. The employees possess a good understanding on the organizational procedures (Katzenbach Smith, 2015). The employees can co-operate with each other in a better way both inside and outside of the organizations because they build up a good understanding between them. The organizations can set up more strategies to implement their needs. This will probably be helpful for them indeed. The organizations in the HPWO will achieve good results and they can gain the competitive advantages. Implementation of HPWO in IT industry The employees in the information technology sector organizations know that they have to employ new technologies in the operations. They can decide instantly what kind of technology will be better for them (Bilbao-Osorio, Dutta Lanvin, 2013). Too much of managerial interference would ruin the work process of the employees. This is why they take this thing to themselves and fix what they have to do. The companies can be able to manufacture the best products in the industry and provide it to the customers for their use through a proper survey. The challenges faced by the employees and managers can be shared as the democratic management style is followed there (Bilbao-Osorio, Dutta Lanvin, 2013). Tools for service industry Here in this part of the essay, the sole focus will be on the Total Quality Management. This is very much useful for the operations in the manufacturing industry. The Total Quality Management (TQM) is one of the most important tools that are required to provide a proper change in the organizational procedures. The organizational change is a continuous process in which all the members of the organization have to participate (Ryu, Lee Gon Kim, 2012). This will be very much important for the organizations indeed. The improvement process for the organization can be achieved if all the employees and managers join their hands. The organizational culture is also needed to be changed in this discourse as well. The primary focus should be on the betterment of the services and products of the company. It has been noticed that there are mainly eight features or elements that exist in the TQM. TQM generally discusses about the total improvement of the organization (Ryu, Lee Gon Kim, 2012). The quality of the organizations will very effectively increase indeed. The activities of the organization should be changed and reshaped as suggested by the committee of the organization. The features of the TQM are:- Integrated system approach Every organization has a proper organizational structure that is divided into various departments. The interconnecting activities between all these departments shall lead to the smooth functioning of the organization (Sallis, 2014). The managers should focus on the quality policies and objectives of the organization. They should work in a way that they can achieve those objectives by proper implementation of those strategies. The organization must work according to their vision and mission indeed. The demands of the customers and stakeholders should be met. Customer-focused approach The primary focus of the organizations should always be on the needs of the customers. The customers should be their highest priority. All the organizations should provide the organizations with the best quality services. This will surely work positively in favor of the organizations and result in customer loyalty. The design process and the work facilities should be improved indeed. The organizations should provide all the facilities to their customers. Employee involvement It is always expected that the employees should always be involved in the working procedures of the organizations. The goals of all the employees should be common. The employees should be motivated and work as a unit to attain all the organizational objectives (Sallis, 2014). Process centric The employees should put a good deal of focus on the process thinking. They should be involved in taking the right inputs from the suppliers and provide the best services to the customers. The higher management should always monitor the performance of the employees. Continuous development The organizations will have to see to the fact that the employees and the managers are developing their skills every day. This will be beneficial for the organization indeed. The organizations will expect better services from the employees and this will enhance their position in the industry. The analytical frameworks for improvement must be followed (Sallis, 2014). Communication The employees should be able to communicate with the higher management to address the problems they are facing (Guffey Loewy, 2012). The competition levels should be matched by the organizations with all the expectations from the stakeholders. Decision making on facts The performance measuring data should be calculated and tallied by the managers. This will help to know the performance improvement of the organization. Strict decisions can be taken regarding the improvement in performance (Goetsch Davis, 2014). Shortcomings of TQM in service industry The TQM tool is very much costly to be implemented. This toil destroys the creativity of the employees in a big way (Guffey Loewy, 2012) This is a very long term process so the results take a long time to come. This solution is not permanent. The same problems can arise again. Advantages of TQM in service industry All the service industry organizations need to follow the TQM properly. The service organizations should always provide the feedbacks to their clients as it is a part of their operations in the TQM (Gebauer Kowalkowski, 2012). They can avoid the direct interference from the senior level if they concentrate on their own performance as per TQM. Implementation of TQM in service industry TQM has come to be one of the most important management ideas in the modern business context. The customers or the travelers are needed to be satisfied as per the quality of the services. The hotel organizations must always keep a strict view on the performance levels of their employees (Goodall Ashworth, 2013). It is extremely necessary that the hotel authorities should provide the best services to their customers. Thus this is completely a customer centered service. The tourists or the end users of tourism services always want to get the best services from the hotel organizations. Te hotel authorities have to keep in mind if they are unable to provide them the best services the tourists will shift their preference (Goodall Ashworth, 2013). This is why they must identify all their faults and rectify them for providing the tourists with the best travelling experience along with comfort and luxury (Mok, Sparks Kadampully, 2013). They should look to improve their facilities and qual ities on a regular basis. Conclusion This essay can be concluded by saying that these organizational change tools have a big effect on the organizational procedures. The organizations need to improve their performance to stay in the hunt for the competition. They should always keep an eye on the performance of the organization as a whole. This includes the employees, the managers and all the stakeholders. This is how the organizations can thrive in this ever changing world of competition. The two of the most important tools for organizational change have been chosen in this essay. These are the Total Quality Management (TQM) and High Performance Work Organization (HPWO). These things are very significant since the features of these tools help to integrate all the basic things of the organization. The TQM facilities will include the different procedures by which the performance of the organizations can be measured. This is why the employees should always care for these things in their best senses. The HPWO tool is also e ffective as well. This can be very significant if it is implemented in the manufacturing industry. The TQM tool can be very much effective if it is implemented in the service industry. The organizations working in the service industry will be largely benefitted if they can implement the TQM tool. Thus organizational change will be implemented in the organizations. References Alvesson, M. (2012).Understanding organizational culture. Sage. Alvesson, M., Sveningsson, S. (2015).Changing organizational culture: Cultural change work in progress. Routledge. Benn, S., Dunphy, D., Griffiths, A. (2014).Organizational change for corporate sustainability. Routledge. Bilbao-Osorio, B., Dutta, S., Lanvin, B. (2013, April). The global information technology report 2013. InWorld Economic Forum(pp. 1-383). Gebauer, H., Kowalkowski, C. (2012). Customer-focused and service-focused orientation in organizational structures.Journal of Business Industrial Marketing,27(7), 527-537. Goetsch, D. L., Davis, S. B. (2014).Quality management for organizational excellence. Upper Saddle River, NJ: pearson. Goodall, B., Ashworth, G. (Eds.). (2013).Marketing in the Tourism Industry (RLE Tourism): The promotion of destination regions. Routledge. Green, F. (2012). Employee involvement, technology and evolution in job skills: A task-based analysis.ILR Review,65(1), 36-67. Guffey, M. E., Loewy, D. (2012).Essentials of business communication. Cengage Learning. Hayes, J. (2014).The theory and practice of change management. Palgrave Macmillan. Katzenbach, J. R., Smith, D. K. (2015).The wisdom of teams: Creating the high-performance organization. Harvard Business Review Press. Lieder, M., Rashid, A. (2016). Towards circular economy implementation: a comprehensive review in context of manufacturing industry.Journal of Cleaner Production,115, 36-51. Mok, C., Sparks, B., Kadampully, J. (2013).Service quality management in hospitality, tourism, and leisure. Routledge. Oakland, J. S. (2014).Total quality management and operational excellence: text with cases. Routledge. Ryu, K., Lee, H. R., Gon Kim, W. (2012). The influence of the quality of the physical environment, food, and service on restaurant image, customer perceived value, customer satisfaction, and behavioral intentions.International Journal of Contemporary Hospitality Management,24(2), 200-223. Sallis, E. (2014).Total quality management in education. Routledge